This is not a game. | TMFG | CI Assante Wealth Management Ltd.

Have you seen the advertisement with a financial advisor saying to the client, “this is a long-term game” and the client’s response back, “this is my financial future, it is not a game!”? The ironic thing is the same people that have created these ads are the same people that are turning the market into a game. Recently, we have seen the effect that short-term, retail investors can have on the market. Remember, it’s a short-term effect, not a long-term impact. The current issues with GameStop, and other companies like Blackberry and AMC, are great examples of how people can take advantage of the free markets. In reality, GameStop had the biggest effect on the hedge fund managers that were “short” on the stock. Taking a “short” position means you are making a bet on the company to go down in value. Whenever you short a company, you take on an incredible amount of risk. Short sellers continually “play the game”, and someone beat them at their own game. In my opinion, if we take a step back, we’ll realize that all of the noise we are hearing is not investing. It is literally a form of wagering. Superbowl Sunday is coming up and I may make a few wagers with some close friends, but this is certainly not my investment strategy for retirement.

Related articles

retirement Articles

Saving for Retirement Is Only Half the Job

For years, Canadians have been told to focus on one question: “Am I saving enough for retirement?” It’s an important question, but there’s another one ...
Read More →
Y67YLBQOB5EJFNTC4JS4RJIBBA (1) Articles

Planning a family wealth meeting? Here are five steps to take

As featured in The Globe and Mail  ·  By Helen Burnett-Nichols  ·  Published October 5, 2026 Some clients are deciding it’s time to become less ...
Read More →
Cover - GL Blog Sept 2026 Articles

TFSA vs. RRSP vs. FHSA: Where should your next dollar go?

Most Canadians saving toward the future eventually run into the same question: with a TFSA, an RRSP, and now an FHSA all available, where should ...
Read More →

Financial Planning Advice from Canada's Top Financial Advisors

Sign-up to receive email updates on the financial industry and complimentary workshops.

By providing your email address, you provide us with your express consent to send you commercial electronic messages related to finances and/or investments that maybe of interest to you. Should you wish to discontinue receiving emails of this nature, you may contact us to withdraw your consent at any time. Your personal information will not be distributed, sold, or traded – it will remain strictly confidential and will only be used for the purpose for which it was provided. For more information on Assante’s commitment to privacy and responsible use of information, please visit www.assante.com/privacy-policy.

Toronto's Top Financial Advisors

CI Assante Wealth Management Ltd. is a Member of the Canadian Investor Protection Fund and the Canadian Investment Regulatory Organization. Wealth planning services may be provided by an accredited CI Assante Advisor or through Cl Assante Private Client, a division of Cl Private Counsel LP, or a non-affiliated third party. Insurance products and services are provided through Assante Estate and Insurance Services Inc.