With the U.S. presidential election behind us and President Trump now imposing new tariffs, Canadian investors are closely watching the potential ripple effects on our economy and markets. As our largest trading partner, U.S. trade policies can have significant implications for Canadian businesses and consumers.
Looking back at President Trump’s first term provides some insight. Beginning in 2017, his administration targeted China with tariffs, escalating trade tensions through 2018. Despite ongoing uncertainty, both U.S. and Chinese markets outperformed the MSCI World ex USA Index over those four years. Now, with new tariffs in place, questions arise about how markets will react this time around.
For Canadian investors, this reinforces an important point—markets are forward-looking. The expected impact of tariffs and other trade policies is often priced in before they take effect. While short-term volatility is possible, the long-term impact on markets may be more measured. Instead of reacting to policy changes, Canadian investors are best served by maintaining a diversified approach and focusing on long-term fundamentals.
Additionally, businesses that rely on U.S. trade may face cost increases, supply chain disruptions, or shifts in consumer demand. However, history suggests that markets adjust, and strong companies find ways to adapt. Investors should remain focused on their financial goals rather than making hasty decisions based on headlines.
As Canada navigates this evolving trade landscape, staying informed and maintaining a disciplined investment strategy will be key. Those with globally diversified portfolios and a long-term perspective are better positioned to weather short-term uncertainties and capitalize on future opportunities.
Click here to speak to a financial advisor! Subscribe to our YouTube channel and podcast.

Carlo Cansino
Senior Financial Advisor
Assante Capital Management Ltd.
Carlo Cansino is a Senior Financial Advisor with Assante Capital Management Ltd. The opinions expressed are those of the author and not necessarily those of Assante Capital Management Ltd. Please visit www.tmfg.ca to discuss your circumstances prior to acting on the information above. Assante Capital Management Ltd. is a Member of the Canadian Investor Protection Fund and the Canadian Investment Regulatory Organization.