Should You Trust the Media?

In a world driven by constant information and media outlets vying for your attention, it’s essential to understand how the media makes money and how its sensationalism can impact your financial decisions, especially regarding stock market volatility. This article delves into the intriguing relationship between media sensationalism and market fluctuations, debunking myths and providing insight into why long-term investors should not be swayed by short-term market turbulence.

How Does Media Make Money?

The media thrives on grabbing your attention, and one of the most effective ways to do this is by sensationalizing headlines. In the financial world, this often means using attention-grabbing phrases like “This is the worst we’ve seen yet!” or “This time is different!” These eye-catching headlines are designed to make you click, read, and engage with the content, ultimately generating advertising revenue for media outlets. But it’s important to recognize that these dramatic headlines don’t always reflect the actual state of the market.

The Psychology of Headlines

Consider the following scenario: You’re scrolling through news headlines, and you come across two options. The first headline reads, “Everything is the same as normal,” while the second declares, “The sky is falling!” Which one are you more likely to click on? Research and psychology indicate that the second option is far more enticing. The fear of missing out on important information or potential risks draws us in. This inherent human tendency to react to alarming headlines is what media outlets capitalize on, even though it may not be in your best financial interest.

Stock Market Volatility is Inevitable

Stock market volatility is not a new phenomenon, and it’s crucial to understand that it’s a natural part of the financial landscape. Short-term market fluctuations should not significantly affect your strategy if you’re investing for the long term, which typically spans five years or more. Historically, the stock market has demonstrated resilience and a long-term upward trajectory, providing investors with growth and wealth accumulation.

Recession Realities

Regarding recessions, historical data shows that in 12 out of 16 past US recessions, stock returns were positive two years after the recession began, with an average return of 8.8%. This data dispels the myth that recessions are invariably catastrophic for investors. For example, the 2020 market crash caused by the COVID-19 pandemic recovered by the end of the year, demonstrating the market’s capacity to rebound and surprise. The question arises: would we have foreseen this recovery if we had solely relied on sensationalized media headlines?

The Long-Term Perspective

One of the most compelling reasons to stay invested in the stock market is the average S&P 500 return over the last 30 years, which stands at an impressive 9.90%. This figure showcases the power of long-term investing and the importance of resisting the temptation to exit the market when faced with short-term drops. The average returns are a testament to the resilience and growth potential of the market.

Don’t Let Media Scare You

In conclusion, not letting short-term market drops or sensationalized media reports scare you out of your investments is essential. Instead, focus on the long-term perspective, maintaining your financial goals and trusting in the market’s historical performance. If you have questions or concerns about your investments, it’s always a good idea to check in with your financial advisor, who can provide guidance and reassurance during turbulent times. In a world filled with sensationalism, keeping a level head and staying invested long-term can be your key to financial success.

Related articles

Episode 259: How To Beat The Stock Market

In this episode of ‘Think Smart with TMFG,’ your hosts, Rob McClelland and Mike Connon, explore the intriguing concept of ‘beating the stock market.’ Sharing profound insights from their years of experience in finance, they discuss how the quest to o…

Read More →

The Power Of Clearly Defined Goals

The Power Of Clearly Defined Goals   The significance of setting strict and attainable goals in financial planning cannot be overstated. They are the foundation …

Read More →

Capital Gains Inclusion Rate Increase

Capital Gains Inclusion Rate Increase   The Federal Government announced that the capital gains inclusion rate will increase from 50% to 66.7% for trusts, corporations, …

Read More →

Financial Planning Advice from Canada's Top Financial Advisors

Sign Up To Receive Email Updates On The Financial Industry And Complimentary Workshops.

By providing your e-mail address you provide The McClelland Financial Group of Assante Capital Management Ltd. with your express consent to send you electronic communications. If you choose to discontinue receiving e-mails, you may withdraw consent by contacting [email protected].

FREE RESOURCE

Get actionable financial insights from the Top financial planners in Toronto.

Toronto's Top Financial Advisors
Copyright Assante Wealth Management. © 2022

Disclaimer | Assante advisory services are offered through Assante Capital Management Ltd. Assante Capital Management Ltd. is a Member of the Canadian Investor Protection Fund and Investment Industry Regulatory Organization of Canada. The services described may not be applicable or available with respect to all clients. Services and products may be provided by an Assante advisor or through affiliated or non-affiliated third parties. Some services and products may not be available through all Assante advisors. Services may change without notice. Insurance products and services are provided through Assante Estate and Insurance Services Inc.

We have a team of advisors each specializing in varying portfolio sizes. Please let us know the approx. amount of your investable assets to help us to direct you to the advisor that is best suited to you.